A portrait of Stephanie Jobs

By Sharifah Hapsah Syed Hasan Shahabudin, Vice-Chancellor, Universiti Kebangsaan Malaysia

If Steve Jobs had been a woman, she would have probably been named Stephanie and would have started and co-founded Apple in her family’s kitchen, not in her family’s garage. Stephanie Jobs would have completed her bachelor’s degree and continued to obtain a PhD. She would have postponed marriage to avoid the hassle of balancing work and family life. She would have started her career in a male-dominated division of an IT-company and would have become the first woman to rise to its top CEO position. She would have been a dynamic, visionary and charismatic leader driving the company to greatness.

As a leader, Stephanie would have worked extremely hard, moved very fast and made creative decisions. While Steve was job-centered, she would have neglected neither her employees nor their families. Stephanie would have used the same presentation style for launching her Apple products to motivate and instill in her employees, particularly women, the need for achievement, power and affiliation, while meeting the goals of their personal lives. She would have used her CEO position and charismatic leadership style to help her workers identify with her on the emotional level, including sharing her battle with cancer. She would not have dared to be different, and would have made decisions outside the normal rules .

«As a leader, Stephanie would have worked extremely hard, moved very fast and made creative decisions»

In business, as in life, she would have cooperated rather than competed. She would have been very focused and clear in what she wanted, pouring her ideas into her products with passion and intensity. All these would have been part of her perfectionism in creating the most beautiful and highly-sought after consumer products, as well as leading one of the most successful technology companies in the world today.

If Jobs had been a woman, she would have paid more serious attention to her health. After being diagnosed with cancer, she would have stepped away from Apple and devoted her life to her family and charity. She would have developed a Foundation and devoted her talents and genius to solving incurable diseases, environmental problems and human conflicts around the world. If Steve Jobs had been a woman, she would not only made our world more beautiful with iPods, iPads, iTunes, Macintosh and Pixar Movies, but she would have also used her products to make our world a safer place to live in.

Doll heads materials or the different ways of addressing challenges

By Henry Jenkins, Provost’s Professor of Communication, Journalism, Cinematic Arts and Education, University of Southern California

In her book, Made to Play House: Dolls and the Commercialization of American Girlhood, the social historian Miriam Formanek-Brunnell tells a fascinating story. At the turn of the 20th century, doll manufacturers were confronting a problem: previous dolls heads had been made of china or bisque. For some, this was a feature, since it forced young girls to play with them gently and to thus acquire what were then seen as feminine skills and graces. But, for others, this was a liability since they easily shattered and so designers set out to design a doll's head that would absolutely not break.

Thomas Alva Edison confronted this as a purely technical challenge, seeking advice from the men in his lab, and seeing an opportunity to develop a potential new market for his phonograph to create talking dolls. What the boys in the lab came back with was the use of industrial level materials. They made the cast iron baby doll, which would not break under any circumstances, though we might predict that it would break a few jaws if young children then played with it as aggressively as kids today might. Meanwhile, there were some smaller companies, which were run by female entrepreneurs during this period, which had on-site daycare facilities. They sought to solve the problem by observing how young girls played with dolls, and they came back with the idea of using Indian Rubber, a material much more apt to respond appropriately to human touch than cast iron.

«Many of today's software projects are a bit like cast iron baby dolls: offering solutions that are not grounded in the human life world and expecting we will bend our practices to their demands»

I am telling this story in part because Bill Gates, co-founder of Microsoft, has often been described as the modern equivalent of Thomas Edison: an industrial leader who runs a large research team and seeks to figure out how to solve problems primarily on a technical basis. We may not know what would have happened if Gates was a woman, and it is a hard question to answer without falling into essentialist traps. But, we do know the difference between how Edison and his female counterparts addressed this particular challenge.

Many of today's software projects are a bit like cast iron baby dolls: offering industrial strength solutions that are not grounded in the human life world and expecting that we will bend our practices to their demands rather than seeking to understand what role these products play in the context of our everyday experiences. Would a female Bill Gates have approached the problem differently? We can only speculate.